Tunisia: Muslim leader calls on Tunisians to wage jihad against the government, establish an Islamic state and wipe out unbelievers

Jihad rising in modern, moderate "Arab Spring" Tunisia. "Radical sheikh calls for Tunisia holy war," by Monia Ghanmi for Magharebia, June 21 (thanks to Lachlan):

A recent video from a self-avowed al-Qaeda member called for holy war against the Tunisian government, raising fears among citizens that extremist violence could escalate.
The June 11th message from 30-year-old Salim Abou Ahmed Ayoub, purportedly the second in command of al-Qaeda in Tunisia, called on citizens to wage a holy war against the government in order to establish an Islamic state and wipe out unbelievers. The online video also directly attacked President Moncef Marzouki, calling for him to be overthrown.
The tape came just a day after al-Qaeda leader Ayman al-Zawahiri issued his own message threatening Tunisia, and after a discovery by Iraqi intelligence services of invitations to al-Qaeda leaders to go to Tunisia and expand their military operations, in order to establish an Islamic caliphate....
"Yes, al-Qaeda is an organisation of destruction not construction for this nation," remarked Sorour Aloui. "It has only brought the Islamic world strife and the killing of innocents. They are criminals against Muslims, and one day history will hold them accountable."...

Who defines who is an innocent?